My aim is to make zero-waste, organic beauty more attainable. Fuelled by the arising consumer conscience, we are all searching for ways to reduce our environmental impact and live more sustainably. But it isn’t always an easy journey, particularly when it comes to beauty products!

What we put on our skin impacts our health. There is an increasing desire to use skincare products carefully formulated with the finest, organic ingredients. We have become accustomed to products that are convenient to use and make us feel beautiful – and this isn’t unreasonable! My desire is that you wouldn’t have to compromise. We don’t claim to be perfect but we research extensively and do our best to make careful choices.

We limit the number of ingredients in each of our products and insist that each ingredient brings a tangible benefit to your skin. We source locally and avoid exotic ingredients that would need to be shipped thousands of miles. Our organic beauty products come in larger sizes than you would normally expect, making it easier for individuals to reduce their environmental impact. Passionate about a circular economy, we supply larger sizes still to local eco-businesses and offer a collection scheme to these stockists so that packaging can be reused many times over!

We donate 20% of our profits to the World Wildlife Fund who are fighting the climate crisis and helping protect our forests and oceans.